Yakov Bart, Ph.D.

Associate Professor of Marketing & Joseph G. Riesman Research Professor (DMSB)

Program: Marketing Group & Interdisciplinary

Lab/Research Center Affiliation: Institute for Experiential AI (core faculty); NULab for Texts, Maps and Networks (core faculty); Faculty Director of DATA Initiative

Description of Subject Interest & Expertise: Marketing implications of new digital technologies (including AI) and business models; how consumers, investors and firms address and respond to gender and racial inequality; consumer financial decision-making; sustainability and well-being; understanding platform and sharing economies. (Read more on DMSB’s website.)

Description of Current Project/Scholarly Endeavor: https://scholar.google.com/citations?user=OyysmJgAAAAJ&hl=en&oi=ao

Email: y.bart@northeastern.edu